Richard Ren is President of Smart Devices for LeEco’s Overseas and North America operations, and Acting President of North America. Richard is in charge of the end-to-end Smart Devices businesses for North America, Asia Pacific, Russia and Eastern Europe, as well as oversees all North America vertical businesses, including smart devices, content, platforms and supporting functions.
Before Richard joined LeEco, he held key leadership positions at Huawei Technologies for 12 years. He served consecutively as President of Huawei’s Western Europe Consumer Business Group, and its Middle East and North Africa Consumer Business Group. He had been Huawei’s Director of Global CDMA Device Marketing and Sales Department.
“LeEco puts individuals in control with UP2U and content at the heart of the experience, while delivering best-in-class hardware at disruptive prices. It is exciting to be a part of the company that is changing the way individuals experience entertainment.”
Under his leadership, the company’s smartphone market share skyrocketed, becoming one of the top three in Western Europe within five years, and its CDMA terminal devices rose to the top three globally within four years. Now, Richard brings his world-class experience in leading global consumer product organizations to LeEco.
Richard is a graduate of Nanjing University where he received a Bachelor of Business Administration.